Welcomes You!

In a meeting of new world and old world, one might find more similarities than differences.  Simplicity and functionality led me to design the iBlock.  Granted it took a long while!  I really burned the midnight oil on this one.  I had just started going full-time with Brooklyn Butcher Blocks in 2013, and I felt like I needed something really unique and new to everybody, not just me.  And the pressure was on, because in about 14 hours, I was headed to a small artisanal themed trade show in Los Angeles.  Yikes!  Fortunately at around 10pm, I had just happened to have my iPad sitting on top of a cutting board--not because I was testing the idea, but because I just needed a place to set the tablet--and when I looked at it from across the room, it had just clicked as something so obvious.  I have to admit, I felt like a bit dense that it took me so long but I knew it was going to be a good idea.  I mean, the Skimm featured it in 2015, so I suppose I wasn't too off the mark.

While I still enjoy going through a classic cookbook, I find myself surfing the web for the majority of my recipes.  I was tired of my iPad always falling over on its flimsy mount (which just took up even more valuable space) while scrolling through Epicurious.  Then it occurred to me: why not combine my cutting board and my tablet mount?  I really wanted the look to mirror that of some tablets out there, so it has a marble like finish, and the look of the dock is straight forward and consistent.  Additionally, this board is reversible.  The raised back serves as a stop to keep the cutting board flush against the edge of a counter when cutting.  You can see the design more clearly in the profile shot.  Ah, how I love something that serves a dual purpose.

Gear Patrol and Cool Hunting have also thought this butcher block is particularly rad, among others(it spread like a wildfire on a few tumblresque design blogs).  Plus it caught the eye of Playboy in Argentina.  Yep, it's just that sexy.

January 07, 2017 by Bold Apps